Introducing Amazon Go and the world’s most advanced shopping technology

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Four years ago we started to wonder what would shopping look like if you could walk into a store grab what you want and just go? What if we could weave the most advanced machine learning computer vision and AI into the very fabric of a store so you never have to wait in line? No lines. No checkouts. No registers. Welcome to Amazon Go. Use the Amazon Go app to enter, then put away your phone and start shopping. It’s really that simple. Take whatever you like. Anything you pick up is automatically added to your virtual cart. If you change your mind about that cupcake just put it back.

Our technology will update your virtual cart automatically. So how does it work? We used computer vision deep learning algorithms and sensor fusion much like you’d find in self-driving cars. We call it Just Walk Out Technology. Once you’ve got everything you want you can just go. When you leave, our Just Walk Out Technology adds up your virtual cart and charges your Amazon account. Your receipt is sent straight to the app and you can keep going. Amazon Go No lines. No checkout. No, seriously..

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