You’ve probably participated in a customer loyalty program. Many famous businesses have them, like Starbucks and Best Buy. In fact, both companies said that implementing their customer loyalty program has increased their bottom line.
These programs have their benefits. You may think, as a small business owner, that they’re too complicated to employ. That’s simply not true. You can make a customer loyalty program work for your small business. It’s not out of your reach. In fact, you’d be surprised at how easy it is to employ one.